''Excellence is not a skill it's an attitude''

By Ralph Marston

WHEN IT COMES TO YOUR SATISFACTION, WE WOULDN’T HAVE IT ANY OTHER WAY.

We’re proud to employ a team of talented engineers and customer service professionals who take the time to get to know your needs, and offer on-the-spot solutions that meet or exceed every requirement.

Since we handcraft every amber light in-house, our engineers are intimately familiar with every aspect of our products. This hands-on approach allows us to recommend modifications that further enhance their ability to handle virtually every safety application. Our people take great care and pride in the products we build and maintain a high degree of integrity when developing solutions for our customers. Their willingness to openly communicate and enhance their skills through cross-training between departments makes them an integral part of our ongoing success.

SWS Warning Lights believes in developing and mentoring tomorrow’s leaders through various programs that allow our team members to flourish and grow. We understand that investing in people pays off for the customer in terms of product knowledge and solution development, allowing us to provide an exceptional customer service experience every time you interact with us.

OUR TEAM PLAYERS

OUTSIDE SALES REPRESENTATIVES

colin moore

COLIN MOORE

Transitioning from a background in small engine repair to joining SWS has significantly broadened my understanding of our clients’ needs. It is truly rewarding and exhilarating to witness the innovative projects our clients are engaged in, observe how they utilize our products, and listen to their suggestions for improvement. Client feedback plays a pivotal role in our development and progress. While we appreciate acknowledgment for what we do well, we are particularly interested in areas where we can enhance our services. My experience has shown me firsthand the exceptional quality of our customer service, and I am privileged to be a part of this dedicated team.

c.moore@warninglightsinc.com

matthew venutolo

MATTHEW VENUTOLO

Joining SWS as a Mechanical Engineering Co-op student was the gateway to a world of opportunities for me. I am driven by creativity, and I find it incredibly rewarding to leverage this creativity to assist our clients in overcoming their challenges. While we boast an extensive range of products, our true strength lies in collaborating with our clients to develop tailored solutions. Being part of a team that is dedicated to genuinely assisting our clients and simplifying their lives is both enjoyable and fulfilling.

mattv@warninglightsinc.com

matthew beattie

MATTHEW BEATTIE

Prior to embarking on my career with SWS, I gained experience working at a dealership selling vehicles. Despite my background as a heavy-duty mechanic, I transitioned to this role because I discovered a deep satisfaction in assisting clients. SWS stood out to me as an appealing company due to its cultural values and emphasis on both organizational and personal growth. We are committed to diligently identifying our clients’ issues and collaborating closely with them to find solutions. Whether it involves leveraging our existing product line or developing new offerings, we are always open to exploring new possibilities.

m.beattie@warninglightsinc.com

CLIENT EXPERIENCE

Jessica Hall

JESSICA HALL

The Outside Sales Team Coordinator at SWS Warning Lights Inc. I started my career in Warranty and Repair and then took on the role of lead purchaser. Now, I focus on supporting our customers and understanding their needs. I’m dedicated to continuous learning and growth, and I find immense satisfaction in helping clients discover the best solutions for their unique requirements. My journey has been rewarding, and I’m grateful to be part of this incredible team.

jessica@warninglightsinc.com

Elsie MacMillan

ELSIE MACMILLAN

I proudly serve as the Client Experience and Marketing Leader at SWS Warning Lights Inc. My journey began in manufacturing before I advanced to the role of material handler. With a strong focus on listening and understanding, I’ve channeled my emotional intelligence into building positive, lasting relationships with our clients. I aim to create a memorable experience at every touchpoint, turning client interactions into impactful moments that inspire loyalty and help uphold our company’s values.

elsie@warninglightsinc.com

PRODUCT MANAGER

Rainier Chua

RAINIER CHUA

The Product Manager at SWS Warning Lights Inc. Collaborating closely with clients is the cornerstone of my work, as I help transform their innovative ideas into reality. This partnership allows us to create products that meet and often exceed expectations. My passion for electronics drives me to push the boundaries of design and continuously enhance our product offerings. I’m proud to be part of a team that values client collaboration as much as I do, ensuring our solutions are not just functional but also aligned with the specific needs of those we serve.

rainier@warninglightsinc.com

DIGITAL MARKETING LEAD

david glencross

DAVID GLENCROSS

As the Marketing Lead at SWS Warning Lights Inc., I place a strong emphasis on listening to our clients. This practice is fundamental to how we approach our work, By truly understanding the challenges and needs of our clients, We can tailor our solutions to best address their specific situations, fostering a sense of partnership and trust. My commitment to listening extends into every interaction, helping us build stronger relationships and more effective solutions that reflect the real-world demands of those we serve.

david@warninglightsinc.com

GENERAL MANAGER

maggie gualandi

MAGGIE GUALANDI

As the General Manager of SWS Warning Lights Inc., I have the utmost privilege of working alongside a dedicated team that embodies our core values of accountability, collaboration, and customer focus. Encouraging our people to shine and grow in an environment where everyone feels empowered to do their best helps us deliver reliable products and attentive service to our clients. I believe that our success lies in actively listening to our clients and responding to their feedback, which drives our mission to provide an unmatched, world-class experience.

maggie@warninglightsinc.com

MANAGING PARTNER

top chopp

TOM CHOPP

The pursuit of excellence drives me. Being part of incremental developmental improvements within my network, business, and personally is extremely gratifying to me. Having manufacturing experience going back to the 1980’s has taught me to embrace change as a way of life.

tom@warninglightsinc.com

george moore

GEORGE MOORE

With 24 years’ experience as an entrepreneur, I’ve enjoyed the many lessons and great people encountered along the way. I’ve been with SWS for 8 years, playing an integral role in the continued progress of the organization.
I enjoy working with the finance team and assisting with the HR side of the business. Every day brings its challenges and it’s a pleasure to be a part of a forward-thinking culture that embraces the ups and downs of working as a team.

george@warninglightsinc.com

7695
SATISFIED CLIENTS
6000
AVAILABLE PRODUCTS
40
TEAM MEMBERS
2
OFFICES
36
PATENT
77000
PARTS SHIPPED LAST YEAR

SERVING BOTH SIDES OF THE BORDER SINCE 1969